1. General

BV E-Products Europe values your privacy and the protection of your personal data.

In this privacy statement, we aim to provide clear and transparent information about how we handle personal data. We do everything we can to safeguard your privacy and therefore handle personal data with care. BV E-Products Europe complies with all applicable laws and regulations, including the General Data Protection Regulation (also known as GDPR).

This means that we at least:

• process your personal data in accordance with the purpose for which it was provided; these purposes and types of personal data are described in this Privacy Statement
• limit the processing of your personal data to only those data necessary for the purposes for which they are processed
• request your explicit consent if we need it for the processing of your personal data
• have taken appropriate technical and organizational measures to ensure the security of your personal data
• do not share personal data with other parties unless necessary for the execution of the purposes for which they were provided
• are aware of your rights as a data subject regarding your personal data, want to make you aware of these rights, and wish to respect them

BV E-Products Europe is responsible for the processing of your personal data. If you have any questions after reading our privacy statement, or in a more general sense, or wish to contact us, you can do so using the contact details below:

2. Why do we process personal data?

Your personal data is processed by BV E-Products Europe for the following purposes and legal grounds:

• To process your order (execution of the agreement)
• Sending newsletters and invitations (legitimate interest)
• Providing personalized services via our Shopify platform (legitimate interest/consent where required)
• Improving our services and fraud prevention through Shopify's extensive services (legitimate interest)

3. What data do we process?

We may request, store, collect, and process the following personal data from you for the following purposes:

• Identification data: name, first name, company name (if applicable), VAT number (if applicable)
• Contact details: address, phone number, email
• Delivery address (if different from contact details): name, first name, address, phone number, email
• Technical data: IP address, browser type, browsing behavior on our website
• Purchase and interaction data: order history, preferences, feedback

4. Who processes the data?

BV E-Products Europe

This data is also shared with the following external organizations:

• Our carriers (delivery of your order / scheduling a delivery appointment)
• GLS, BPOST, POSTNL (delivery of your order / scheduling a delivery appointment)
• Shopify Inc. - Our e-commerce platform that acts as a processor for:
  • Website hosting and technical infrastructure
  • Order processing and payments
  • Customer database management
  • Analytics and reporting
  • Extensive services for enhanced functionality
  Link to Shopify privacy policy
• Email marketing service providers (for newsletters and communication)

5. Disclosure to third parties

The data you provide to us may be shared with third parties if this is necessary for the execution of the purposes described above.

We use a third party (processor) for:

• the provision (and distribution) of newsletters and invitations
• website hosting and e-commerce functionalities via Shopify
• payment processing and order management

We never share personal data with processors (other parties) other than those with whom we have entered into a processing agreement.

With these parties (processors), we make the necessary agreements to ensure the security of your personal data.

Furthermore, we will not disclose the provided data to third parties unless this is legally required and/or permitted, such as in the context of a police or judicial investigation.

6. Retention period

BV E-Products Europe does not retain personal data longer than necessary for the purpose for which it was provided or as required by law.

• Customer data: retained as long as the customer relationship is active, plus legal retention periods
• Order data: minimum 7 years in accordance with accounting legislation
• Marketing data: until you unsubscribe or object
• Website analytics: a maximum of 26 months

7. Security of the data

The following appropriate technical and organizational measures have been taken to protect personal data against unlawful processing:

• All individuals who can access your data on behalf of BV E-Products Europe are bound to confidentiality
• We implement a username and password policy for access to the data
• BV E-Products Europe and its employees are informed about the importance of protecting personal data
• Use of SSL encryption for data transmission
• Regular security updates and monitoring
• Shopify uses enterprise-grade security in accordance with international standards

8. Your rights regarding your data

You have the right to access, copy, modify, or delete the personal data we have received. You can contact us at the address mentioned above for this purpose.

You may also object to the processing of your personal data (or part of it) by us or by one of our processors.

You also have the right to have the data provided by us transferred to yourself or directly to another party at your request. We may ask you to verify your identity before we can comply with the aforementioned requests.

9. Complaints

If you have a complaint about the processing of your personal data, we ask you to contact us directly.

You always have the right to file a complaint with the Data Protection Authority (DPA):

10. Cookies

When you visit or use our website, we or our authorized service providers (including Shopify) may use cookies and similar technologies to provide you with a better, faster, and safer experience, and for advertising and marketing purposes.

These cookies may be used for:

• Essential website functionalities
• Analytics and performance monitoring
• Personalized ads (with your consent)
• Marketing and remarketing purposes

You can manage your cookie preferences through your browser settings or via our cookie banner.